Niki Cepeda
Folsom, CA
www.linkedin.com/in/nikicepeda
The LinkedIn Growth Queen
Niki, the Transformational Mindset Coach and The LinkedIn Growth Queen, is a beacon of empowerment and innovation in the coaching world. With two decades of experience in human resources and recruitment, coupled with a decade-long tenure in sales, Niki brings a unique blend of expertise to her practice. Her passion lies in guiding individuals—particularly speakers, authors, coaches, and entrepreneurs—towards unlocking their full potential and achieving their goals. Through her signature approach, Niki empowers clients to navigate mindset barriers, optimize LinkedIn strategies, and harness the power of human behavior for success. With a focus on authenticity and growth, Niki is dedicated to helping others thrive in both their personal and professional lives.
What is your niche (coaching focus) and how did you choose it?
My niche focuses on empowering mid-level professionals in speaking, authorship and coaching to reach new heights in their careers and personal development. I chose this niche because I saw a gap in the market for professionals who were seeking guidance to break through income plateaus, adapt to evolving market trends, and embrace innovation in online marketing strategies.
Who is your ideal client?
My ideal client is a dynamic personal growth leader or aspiring coach who is committed to personal development and empowerment. They are seeking practical guidance to streamline their business operations, build sustainable business models, and make a positive impact in their respective fields.
What inspired you to become a life coach?
My own journey of personal growth and overcoming challenges inspired me to become a life coach. I wanted to use my experiences and knowledge to help others navigate their own obstacles, achieve their goals, and lead more fulfilling lives.
How long have you been coaching?
I have been coaching for more than 20 years. I actually started coaching while I was in the recruitment field, but it wasn’t until I really needed a Life Coach for myself, in 2018, did I actually even consider moving myself into the industry officially. I love building and continuously enriching my skills and experiences to better serve my clients.
How did you get your first client?
When I first decided to really venture into the industry after leaving my corporate role, I went to my first “coaching event”, which really was my very first introduction to entrepreneurship in the self-development Industry. This is where I captured my first clients. No products or idea what the heck I was doing. I encourage my clients that it’s all a mindset and the desire to take a risk on yourself!
How has your coaching journey changed your life?
Coaching has not only allowed me to make a positive impact on others’ lives and businesses, but has also deepened my own self-awareness and personal growth. It has provided me with a sense of fulfillment and purpose, knowing that I am helping others achieve their full potential.
What is the most challenging part of being a life coach?
One of the most challenging parts of being a Transformational Mindset Coach and The LinkedIn Growth Queen is navigating the diverse needs and expectations of clients, while maintaining authenticity and integrity in my coaching approach. Sometimes you want your clients success more than they want it for themselves.
What is the most fulfilling part of being a life coach?
Witnessing the transformation and growth of my clients as they overcome obstacles, achieve their goals, and live more fulfilling lives. As well as seeing them have breakthroughs and realizations while in the process of moving their businesses forward.
What has been your most inspirational coaching moment, with a client?
Among the most memorable experiences I’ve shared with a client was during our deep dive into mindset work. This individual was grappling with limiting beliefs and imposter syndrome, feeling inadequate and doubting their worth in the coaching arena. Together, we delved into the principles of Cognitive Behavioral Coaching, dissecting their thoughts and beliefs. Witnessing their transformation from self-doubt to self-empowerment was truly remarkable. It’s incredible how shedding light on those negative patterns paved the way for a shift towards a more supportive and empowering mindset.
What is your favorite coaching activity or exercise to do with clients?
I’m absolutely passionate about employing Mindset and Cognitive Behavioral Coaching techniques. There’s something truly empowering about delving into the intricacies of the mind. Strengthening your mindset is akin to fortifying your foundation as an entrepreneur. It’s the cornerstone of resilience and success in the challenging landscape of business ownership.
What has been the most effective strategy for finding clients and/or growing your business?
The most impactful strategy for attracting clients and fostering business growth begins with a steadfast commitment to taking action and maintaining consistency. Personally, I find LinkedIn to be a valuable tool for lead generation. However, I always encourage my clients to utilize the social platforms where their target audience is most active. My approach emphasizes a holistic organic social media strategy alongside in-person networking events. As your business matures, incorporating paid ads can significantly amplify your online presence and marketing efforts throughout the year. It’s crucial to establish a structured strategy and system that you can faithfully follow, ensuring consistency that yields sustainable results.
What advice would you give YOURSELF back when you first dreamed of becoming a coach?
If I could sit down with my former self before stepping into the roles of Transformational Mindset Coach and The LinkedIn Growth Queen, I’d offer a reassuring truth: Not everyone is cut out for the traditional employee path, and that’s perfectly alright. Each stint in the corporate world served as a beacon, guiding me towards my entrepreneurial destiny. Discovering your true calling is a revelation like no other—it ignites a fire within you! The individuals you connect with along this journey become your greatest source of inspiration and motivation. I’m eagerly anticipating your growth as a coach and the profound impact you’ll have on the lives you touch. Here’s to embracing the journey with heartfelt gratitude!
What is the impact you want to make in this world?
The impact I aspire to create in this world is simple yet profound. I aim to empower individuals I encounter, equipping them with the tools to harness the power of their minds and shape their own definitions of success. It’s about paving the way for those who come after me, and inspiring others to embark on their own journeys of self-discovery and growth. Ultimately, I strive to be a catalyst for positive change, leaving a legacy of courage, resilience and possibility in my wake.
Is there anything else you would like to share with Transformation Coaching Magazine readers?
In the ever-evolving landscape of entrepreneurship, the journey is marked by both peaks of triumph and valleys of uncertainty. It’s a path that demands not only grit and determination, but also a resilient mindset capable of weathering the storms.
Continual growth and learning are paramount in this dynamic environment. Staying relevant in your niche and industry means embracing a mindset of perpetual evolution. It’s about recognizing that success isn’t just about reaching a destination, but also about the journey of constant improvement and adaptation.
As a passionate advocate for personal and professional development, I understand the significance of nurturing a robust mindset that can withstand the challenges of entrepreneurship. That’s why I’m dedicated to providing valuable resources and support to help you fortify your mental resilience and thrive in any circumstance.
I invite you to connect with me on LinkedIn (www.LinkedIn.com/in/nikicepeda) and Facebook (www.facebook.com/nikicepeda) to join our community of like-minded individuals committed to growth and success. Don’t forget to grab my free LinkedIn Optimizer at https://www.nikicepeda.com/linkedin-optimizer to optimize your online presence and unlock new opportunities.
Together, let’s embrace the journey of growth, resilience, and success!
